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Storico Fresco
Art Direction, BRANDING, GRAPHIC DESIGN,Photography, WEB DESIGN
Storico owner and creator, Michael Patrick, came to us looking for something unique. He wanted a mark rooted in Italy and in Italian history. He wanted something with a strong voice to stand head and shoulders above his competition.
His mantra was breaking the mold of what Atlanta thought Italian food should be in order to make something new, something unexpected and something fresh. Additionally, there were some existing elements he had from a previous iteration of his brand that we took and repurposed into something forceful, unique and uncompromising.
What started out as a basement pasta place turned into a full restaurant.
If we were going to change the game we needed to show a strong idea, graphically and non-traditionally
We wanted to wrap vehicles to convey old traditional looking delivery vans to create awareness throughout the city
We took it to the next level and created a unique voice for Storico. We felt the existing fonts available didn’t quite capture the rebellious spirit inherent in the needs of the brand so we created a font. Pairing the decorative font with Helvetica gave Storico the tone it needed
Storico needed a variety of shots. We were responsible for both lifestyle, and food photography.
